Wyze identity system
A brand and digital identity system for Wyze, a smart home technology company.
Sector
Product Design, Consumer Technology
Discipline
Brand Identity, UI/UX Design
Wyze Labs set out to introduce an imported smart home camera to the U.S. market under a new name and visual direction. The goal was to establish a clear, approachable identity that reflects accessibility, trust, and simplicity in everyday technology.
The visual language included logo development, color system, and brand applications across packaging, app, and web. Collaboration with developers ensured an intuitive onboarding experience that simplified setup and reinforced the product’s friendly, confident tone.
The identity system positioned Wyze as an accessible and reliable smart home brand. A consistent experience across digital and physical touchpoints helped the company stand out within a crowded consumer technology market.
