Volta Mitte
Volta Mitte
Volta Mitte
Volta Mitte
Volta Mitte
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.
Altered representations in posters from different cultures
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
HGK 2010 diplom exhibition
This thesis project was carried out to show how posters are created by different eyes coming from various cultural backgrounds, and how people coming from different cultures are represented differently through the posters. It is worth noting that most posters integrate a mixture of images and text from the culture of the people the posters are representing; they also tend to contain a strong visual component that reflects their culture of origin. This project analyses posters from two different parts of the world, South Korea and Switzerland, to illustrate the difference in perceptions of people pertaining to different cultures.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
HGK 2010 diplom exhibition
The objective was to design the 2010 Diplom Exhibition poster for HGK.
This poster shows the interaction between a graduate student and people who come to the exhibition. I took a photo of a student walking through the door with her poste4 and printed it on a big sheet of paper. She holds the print piece at the same spot where the photo
is taken. Therefore, it creates double meaning. One of them is the interaction between people while the other is the presentation of their artwork.
Education
Education
Education
sungwon chang
Experience
Microsoft
Teams Calls, Device, Meetings and Immersive space: Creative Design team
​
Senior Designer.
Jan 2022 – Sep 2024
​
Mixed Reality Design Language team
Senior Design Manager.
Jan 2022 – Sep 2024
​​
Meta
Facebook Design System
Seattle, USA.
​
Product designer.
June 2020 – Jan 2022
​
Microsoft
M365 Admin design system
Window Design Direction
Redmond, USA.
​
Senior Designer.
September 2018 – June 2020
​
UX Designer 2.
April 2015 – September 2018
​
Microsoft
Beijing, China.
​
Senior Visual User Experience Designer.
December 2014 – April 2015
​
Nokia
Beijing, China.
​
Senior Visual Designer.
Jun 2012 – November 2014
Recognition
CA; Communication Arts’ Design Magazine
Work has been featured in 'CA; Communication Arts’ Design Magazine'
2020
​
Signs in transport infrastructure
Work has been featured in 'Signs in transport infrastructure' published by Design Media Publishing Limited
2014
​
Lecturer, OPPO
China, 2014
​
Lecturer, Beijing institute of graphic communication
China, 2014
​
2010 Graphis New Talent. Gold Award.
Education
The Basel School of Design
Basel, Switzerland.
Master of Advanced Studies, MAS 2011
​
University of Illinois at Chicago
Chicago, USA.
Master of Fine Arts, MFA 2011
​
Academy of Art University
San Francisco, USA.
School of Graphic design, BFA 2008
Volta Mitte
The objective was to create a series of posters, which display the architecture of Volta Mitte, a new mixed-use urban planning project in Basel.
Each poster displays a different theme using distinct shapes and a custom typeface based on the triangular architectural elements of Volta Center, a residential building within Volta Mitte’s campus.